
Why exercise? Why diet? Perhaps, these are the typical questions of those who cannot find time to exercise. Maybe they are too busy with their work or something else. Normally, those at their youthful stages in life, particularly from the age bracket 18 to 30 above, think they are healthy, fit and risk free. But are they really healthy?
In advertising, the usual strategy to convince and persuade people is to provide them evidences based on careful research and thorough examination. Hospital records are good examples because they pinpoint why people are confined, rushed into the Intensive Care Unit, and or lose their lives.
Likewise, they provide the demographics in order to give us an idea of how young or old people who are prone to be brought in, and other social characteristics (race, ethnicity, sex, etc.). These data are correlated with one another in order to make a sound prediction and come up with feasible preventive measures.
Let us look into the leading cause of mortality today. These are the so-called lifestyle diseases such as heart attack, diabetes, pneumonia, and stroke, which could be minimized if only people are conscious and doing something about it.
There are many aspects or dimensions when we talk about fitness statistics. We could examine the proliferation or mushrooming of gyms and wellness centers; the increase in advertising and sales of fitness equipment; employment of physical trainers and coaches; hospital admissions and utilization of health insurance.
As a parting shot, when people say that there are 40 percent doing regular exercises every morning, does it mean the remaining percentage is likely to get sick?
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